Complete Course - Comprehending & Breaking into Product Management
This course is tailored for individuals looking to break into product management. It aims to guide them through the essential aspects of the field for newcomers, providing in-depth exploration of each topic to ensure a thorough understanding.
Module 1: Intro to Product Management (2 hours)
What is Product Management?, Who is a Product Manager?, Responsibilities of a Product Manager, Project vs Product Thinking, Hard Skills and Soft Skills, Career Path, Examples of PM roles in Google, Amazon, FB, and New Age start-ups.
Module 2: Market Research (4 hours)
Importance & Framework for Product Problem, Market Determining Product Market Fit, Steps to Product Market Fit, Business Model Canvas for GTM, Porter’s 5 Forces, Blue Ocean Strategy, Steps to Competitor Research, Competitor Research Template.
Module 3: User Research (4 hours)
User Research and its Importance, Research Methodologies, Types of Qualitative Methods, Types of Quantitative Methods, Research as part of the Product Development Process, User Persona, Value Proposition Canvas.
Module 4: User Experience (4 hours)
What is UX and its Need, Difference Between UI and UX, Responsibilities of UX Designers, UX Honeycomb, 6 Key Laws of Psychology in UX Design, 5 Stages of Design Thinking, Prototyping, Color Psychology, Intro to Typography.
Module 5: Product Success Metrics (4 hours)
What are Product Success Metrics, Types of Success Metrics, Acquisition Metrics, Activation Metrics, Retention Metrics, Referral Metrics, Revenue Metrics, Performance Metrics, Strategies to Improve Retention Metrics, and Types of Loyalty Programs.
Module 6: Product Roadmap & Execution (4 hours)
MVP and its Importance, Steps to build an MVP, Product Prioritisation, Agile Product Management, Product Roadmap, Product Backlog, Sprint Planning, PRD and Its Components.
Module 7: Basic Tech for a PM (4 hours)
Importance of Tech for a PM, Front end and Back end, Database Fundamentals, APIs, Application Hosting, Simple Web Architecture, DevOps Workflow.
Module 8: Interview Preparation (4 Hours)
Resume Preparation Tips, Guidance on Portfolio Creation, Discussion on structure with examples for Behavioral Questions, Product Design Questions, Improving Product Metrics, Guesstimates and Problem-Solving Questions, and Mock Interviews.
Course Fee: Rs 3,999
I have kept a very minimal course fee to ensure only serious candidates who want to break into product management join the course.
Mode:
Online via Gmeet or Zoom.
This 30-hour course is structured to run over weekends, with sessions on Saturday and Sunday for 2 hours each, ensuring the content remains manageable and not overwhelming.